A compelling script is essential to a successful explainer video, setting the stage for engaging visuals, clear messaging, and viewer retention. Below, you’ll find script templates and examples that showcase different styles, tones, and goals, each tailored to specific types of explainer videos.

‍

1. Basic Structure of an Explainer Video Script

‍

Most explainer video scripts follow a clear structure to ensure concise and effective storytelling. Here’s a basic outline that applies to various script types:

1. Hook (0-10 seconds): Grab attention with a relatable question, statement, or problem.

2. Problem (10-20 seconds): Define the viewer’s pain point.

3. Solution (20-60 seconds): Introduce your product or service as the answer to this problem.

4. Features (Optional, 60-75 seconds): Highlight unique features or key benefits.

5. Call to Action (75-90 seconds): Encourage viewers to take the next step, such as visiting your website or signing up  .

‍

2. Script Example for a Product-Based Explainer Video

‍

This example targets product-based businesses, ideal for brands aiming to showcase their product’s main benefit.

‍

Script Example:

• Hook: “Tired of struggling with tangled headphones?”

• Problem: “Traditional headphones are bulky and seem to tangle themselves every time you put them away.”

• Solution: “Meet [Product Name], the compact, wireless earbuds designed to make your life easier. Just pop them out, and they connect instantly.”

• Features: “Enjoy crystal-clear audio, noise cancellation, and a long-lasting battery—all in a lightweight, pocket-sized design.”

• Call to Action: “Get your [Product Name] today and experience tangle-free music on the go!”  .

‍

3. Script Template for a Service-Based Explainer Video

‍

For service-based companies, this script structure highlights customer pain points and builds a narrative around how the service improves their lives.

‍

Script Template:

• Hook: “Struggling to keep track of your finances?”

• Problem: “With bills, expenses, and taxes, managing finances can feel overwhelming.”

• Solution: “[Service Name] is here to make financial management stress-free. Our easy-to-use platform consolidates your accounts, automates payments, and tracks expenses, so you don’t have to.”

• Features: “You can set savings goals, view customized reports, and even get personalized budgeting tips.”

• Call to Action: “Ready to take control of your finances? Sign up for [Service Name] today and see the difference!”  .

‍

4. Educational Explainer Video Script Template

‍

Educational videos provide valuable information or instructions, aiming to inform or teach viewers.

‍

Script Template:

• Hook: “Wondering how to get better at public speaking?”

• Problem: “Public speaking can be intimidating, but with the right techniques, anyone can improve.”

• Solution: “In this video, we’ll walk you through five easy steps to becoming a confident speaker.”

• Steps/Features: “From preparing your notes to practicing eye contact, these tips will help you engage and connect with your audience.”

• Call to Action: “Like this video and subscribe for more tips on mastering your communication skills!”  .

‍

5. Script Example for a SaaS Product Explainer Video

‍

This example suits software-as-a-service (SaaS) products, particularly those that simplify tasks or processes for businesses.

‍

Script Example:

• Hook: “Is managing your team’s projects taking up too much of your time?”

• Problem: “Keeping track of tasks, timelines, and team updates can be overwhelming without the right tools.”

• Solution: “With [Software Name], you can streamline project management. From assigning tasks to tracking deadlines, everything happens in one place.”

• Features: “Enjoy real-time updates, progress tracking, and seamless collaboration—no more endless email chains or missed deadlines.”

• Call to Action: “Start your free trial with [Software Name] today and see how simple project management can be!”  .

‍

6. Whiteboard Animation Script Template

‍

Whiteboard videos are great for illustrating complex topics visually, making them easy to follow and memorable.

‍

Script Template:

• Hook: “Ever wonder what goes on behind your favorite websites?”

• Problem: “Many don’t realize that it takes complex coding and design to create a user-friendly experience.”

• Solution: “In this video, we’ll show you how [Company Name] simplifies web design, turning complex code into beautiful, functional sites.”

• Features: “Our team uses the latest tools and techniques to build responsive, customized websites that engage visitors and drive conversions.”

• Call to Action: “Want a website that stands out? Contact [Company Name] to bring your vision to life!”  .

‍

Conclusion

‍

Creating a winning explainer video script is about understanding your audience, addressing their needs, and offering a clear solution. Each template here can be adapted to fit your brand’s style and objectives, whether you’re promoting a product, a service, or an idea. By following these structures, you’ll be well on your way to crafting explainer videos that resonate, educate, and drive action.