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How One Realtor Stopped Buying Leads—and Built a Business Buyers Came To
Because there’s a smarter way to grow. A more sustainable, scalable, and frankly more enjoyable way to market your business.
"I need a YouTube intro."
That’s what a realtor in his 50s from Knoxville, TN told me two years ago.
But he didn’t need a flashy logo reveal or quick animation.
What he really needed was a strategy—to stop chasing and start attracting.
He was done:
- Competing with 50 other agents all buying the same cold leads
- Following up a dozen times just to maybe be considered
- Feeling like a commodity in his own industry
So we built something different.
The Plan Was Simple
We started small—just:
- Two long-form YouTube videos
- Every week
- For one year
No hacks. No pressure to go viral. Just consistency and value.
Every week, we helped him show up as the local expert. Talk about neighborhoods. Answer common relocation questions. Share honest insights about moving to Knoxville.
The goal? Position him as a trusted guide before prospects ever reached out.
The Results?
Fast forward to today, and here’s what changed:
- He now gets almost all of his leads through YouTube
- Clients reach out saying: “I feel like I already know you”
- He spends more time closing warm leads and less time chasing cold ones
He's not seen as just another agent—he’s the guy who understands Knoxville. The trusted expert people want to work with.
And it gets better...
Why This Strategy Works Right Now
Think about how people move today.
They’re relocating more than ever—and before they call anyone or book a flight, they do this:
They search:
“Moving to Knoxville”
“Living in Knoxville”
“Best neighborhoods in Knoxville”
And guess who shows up?
Todd Jewell from the Living in Knoxville Team
Not because he gamed the algorithm.
Not because he posted viral clips.
But because he’s there—every single week. Answering questions. Offering value. Showing up.
Content That Compounds
Here’s the magic of this approach:
- Every video he creates lives forever.
- Each one builds on the last.
- They work 24/7, while he sleeps.
He’s not slowing down—he’s doubling down.
Because now, video isn’t just part of his business. It is the engine driving it.
And Here's the Twist...
After a year of helping Todd tell Knoxville’s story…
I fell in love with it too.
So my fiancée and I made a huge decision.
We packed our bags, left our hometown—and moved to Knoxville.
That’s the power of storytelling done right.
It doesn’t just convert clients.
It creates connection. Real, lasting, life-changing connection.
You Don’t Need to Go Viral. You Just Need to Start.
This isn't about overnight success.
It’s about showing up every week with something valuable to say.
And having a team to turn that into high-quality, evergreen video content.
At Viral Ideas Video Editing, we help business owners turn what they already know into content that works—week after week, platform after platform.
Book a discovery call with Viral Ideas Video Editing and let’s build your next scroll-stopping, goal-crushing video—from strategy to execution.
👉 Book here
I’ll personally jump on the call and help you sketch out a content strategy that could change your business—and maybe even your life. 🚀
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