A well-written video brief is essential for conveying your ideas clearly to your editing team. Here’s how to create an effective video brief:

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Start with a Clear Overview

Project Summary: Begin with a brief summary of the project, including the purpose of the video, target audience, and key messages.

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Define Objectives and Goals

What You Want to Achieve: Clearly outline the objectives and goals of the video. This helps the editing team understand the desired outcome.

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Provide Detailed Instructions

Step-by-Step Guide: Break down the project into specific tasks and provide detailed instructions for each. Include information on the preferred style, tone, and pace.

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Use Examples to Illustrate Your Vision

Finding Examples: Search for reference videos on platforms like YouTube or Vimeo. Use keywords related to your project to find relevant examples.

Explain Why: Share these examples with your editing team and explain what you like about them (e.g., editing style, transitions, color grading).

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Include Technical Specifications

Format and Resolution: Specify the technical requirements, such as video format, resolution, and aspect ratio. Include any preferences for file delivery.

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Set Deadlines and Milestones

Timeline: Establish a timeline for the project, including key milestones and deadlines. This helps keep the project on track and ensures timely delivery.

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Leveraging AI Tools like ChatGPT

AI tools like ChatGPT can be incredibly useful in crafting a video brief. Here’s how you can use AI to enhance your brief:

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1. Generate Ideas

• Brainstorming: Use ChatGPT to brainstorm ideas for your video. Provide a prompt with your basic concept, and let the AI generate creative suggestions and angles.
• Example Prompt: "Generate ideas for a promotional video for a new fitness app targeting young professionals."

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2. Refine Your Objectives

• Clarification: ChatGPT can help refine your objectives by asking clarifying questions and providing structured responses. This ensures that your goals are clear and specific.
• Example Prompt: "Help me clarify the objectives for a video aimed at increasing awareness for a sustainable fashion brand."

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3. Write Detailed Instructions

• Structure and Content: AI can assist in structuring your brief and providing detailed content. You can use it to create comprehensive instructions for each part of the video.
• Example Prompt: "Write a step-by-step guide for creating a 60-second explainer video for a new software product."

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4. Finding and Describing Examples

• Reference Materials: Ask ChatGPT to suggest keywords for finding relevant examples or to describe what to look for in reference videos.
• Example Prompt: "What keywords should I use to find examples of effective customer testimonial videos?"

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5. Technical Specifications

• Technical Guidance: Use AI to generate a list of technical specifications based on your project requirements.
• Example Prompt: "Provide a list of technical specifications for a high-definition promotional video for social media."

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Conclusion

Writing a comprehensive video brief is crucial for effective communication with your editing team. By following these steps, using examples to illustrate your ideas, and leveraging AI tools like ChatGPT, you can ensure your vision is clearly understood, leading to a successful video project. AI can assist in generating ideas, refining objectives, writing detailed instructions, and providing technical guidance, making the process more efficient and precise.