When it comes to creating an explainer video, businesses often face a key decision: should they produce the video in-house or outsource it to a professional agency? Both options have their advantages and challenges, and the right choice depends on your goals, budget, and internal resources.

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The Pros and Cons of In-House Video Production

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Producing an explainer video in-house can be a great option if you have a skilled team and the necessary resources. Let’s break down the benefits and drawbacks.

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Advantages of In-House Production

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• Control: You have complete oversight of the creative process, ensuring the video aligns with your vision.
• Faster Communication: Since everything is done internally, communication is quicker and more seamless.
• Cost Efficiency (for Frequent Projects): If you produce videos regularly, the cost of equipment and software can be amortized over multiple projects.

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Disadvantages of In-House Production

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• High Upfront Costs: Purchasing high-quality cameras, lighting, and editing software can be expensive.
• Limited Expertise: Unless your team specializes in video production, the quality may not meet professional standards.
• Time-Intensive: Managing the entire production process, from storyboarding to editing, can divert time from other priorities.

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For tips on elevating the quality of your in-house videos, check out Explainer Video Mistakes to Avoid. It covers common pitfalls and how to overcome them.

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The Pros and Cons of Outsourced Video Production

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Outsourcing your explainer video to professionals can save time and ensure top-notch quality, but it’s not without its challenges. Here’s what to consider.

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Advantages of Outsourced Production

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• Expertise: Professional agencies bring years of experience and creative talent to the table.
• High Production Value: From animations to special effects, outsourcing allows for polished, visually engaging videos.
• Time Savings: With the heavy lifting handled externally, your team can focus on core business tasks.

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Disadvantages of Outsourced Production

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• Higher Costs (for One-Off Projects): Outsourcing can be expensive, especially for one-time videos.
• Less Creative Control: While agencies aim to align with your vision, you may have less hands-on input.
• Longer Timelines: Depending on the agency’s workload, the production process may take longer than expected.

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If you’re interested in working with professionals, consider reading How to Measure the ROI of Explainer Videos to ensure you maximize the value of your investment.

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How to Decide What’s Best for Your Business

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Here’s a framework to help you make the right decision:

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1. Assess Your Budget

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• For startups or small businesses with limited budgets, in-house production might be more cost-effective.
• If you have the budget to invest in quality, outsourcing can deliver a higher return on investment.

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2. Evaluate Your Team’s Skills

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• If you have team members skilled in video editing, animation, or storytelling, in-house production might be viable.
• If video production is outside your team’s expertise, outsourcing ensures professional quality without a steep learning curve.

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3. Consider Your Timeframe

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• Tight deadlines often make outsourcing a better option, as agencies are equipped to handle fast turnarounds.
• If time isn’t a concern, your team can experiment and learn with in-house production.

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4. Think About Long-Term Goals

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• If you plan to create multiple videos over time, building an in-house team can be more cost-effective.
• For one-off or occasional projects, outsourcing eliminates the need for ongoing investments in equipment and training.

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Conclusion

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Choosing between in-house and outsourced explainer video production depends on your unique needs, budget, and resources. While in-house production offers control and potential cost savings, outsourcing provides access to professional expertise and ensures high production value.

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If you’re ready to create a standout explainer video, schedule a call with us today!