Creating an engaging explainer video is just the first step. To make an impact, you need to ensure it reaches the right audience. A solid promotion strategy can amplify your video’s visibility, drive engagement, and ultimately help you achieve your goals.

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Why Promotion Matters

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Even the most creative and compelling explainer video won’t deliver results if it’s not seen by your target audience. Promotion ensures your video:

• Boosts Brand Awareness: Reach potential customers and build trust.
• Drives Traffic: Direct viewers to your website or landing pages.
• Maximizes ROI: Get the most out of your video investment.

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For tips on tracking your video’s success, check out How to Measure the ROI of Explainer Videos.

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Key Platforms to Share Your Explainer Video

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1. Your Website

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Embed your explainer video on your homepage, landing pages, or product pages. Videos can increase dwell time and improve SEO.

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2. Social Media

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Share your video across platforms like Instagram, LinkedIn, Facebook, and TikTok. Tailor your captions and format to each platform for better engagement.

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3. YouTube

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As the second-largest search engine, YouTube is ideal for explainer videos. Optimize your video with keywords, an engaging title, and a detailed description. For more tips, read Optimizing Explainer Videos for YouTube and Other Search Engines.

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4. Email Campaigns

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Include your video in email campaigns to boost click-through rates. Use a compelling thumbnail and direct viewers to take action. For guidance, check out Using Explainer Videos in Email Marketing Campaigns.

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5. Paid Ads

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Promote your video through paid ads on platforms like Google, Facebook, or YouTube. Target specific demographics to ensure your video reaches the right audience.

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Tips to Maximize Reach

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1. Repurpose Your Video

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Use clips from your explainer video for social media posts, ads, or blog content. Repurposing extends the life of your content and broadens its reach.

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2. Leverage SEO

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Optimize your video with relevant keywords in the title, description, and tags. Include subtitles for better accessibility and searchability. Read How to Add Subtitles to Your Explainer Video (and Why You Should) for more details.

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3. Partner with Influencers

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Collaborate with influencers or industry leaders to share your video with their audience. This adds credibility and expands your reach.

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Conclusion

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Promoting your explainer video is just as important as creating it. By sharing it across key platforms, repurposing content, and leveraging SEO, you can maximize its visibility and impact. Ready to get your video in front of the right audience? Schedule a call with Viral Ideas today, and let’s create an explainer video that makes waves.