Introduction

In 2025, video marketing is no longer optional—it's the most powerful way to engage customers, build trust, and drive business growth. With attention spans getting shorter and competition fiercer, businesses must create strategic, high-performing videos to stand out.

But not all videos are created equal. This article covers the top five types of videos that are delivering real results for businesses, where they work best, and how you can use them to boost engagement and conversions.

1. Explainer Videos

Why Explainer Videos Still Work

Explainer videos have been around for years, but they remain one of the most effective ways to communicate your business’s value. A great explainer video breaks down complex ideas into simple, digestible content that anyone can understand.

Brands like monday.com have mastered this format by showcasing their software in under 90 seconds. Their approach?

• Addressing pain points: Showcasing customer challenges.
• Providing a clear solution: Demonstrating how the product helps.
• Keeping it short and engaging: Avoiding unnecessary details.

Where to Use Explainer Videos

• Website – Embed it on your homepage for higher conversion rates.
• YouTube – Leverage SEO to attract users searching for solutions.
• LinkedIn – Perfect for B2B companies looking to educate their audience.

2. Short-Form Social Media Videos

The Rise of Short-Form Content

Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized how businesses connect with their audience. These videos are quick, engaging, and have massive reach potential when done right.

A great example is Duolingo on TikTok. Instead of traditional ads, they create fun, quirky, and authentic videos that feel natural to the platform. The result? Viral engagement and brand awareness.

Key Takeaways for Success

• Keep it real: Overly polished content often underperforms.
• Hook viewers fast: The first few seconds matter the most.
• Cross-post content: Share the same video across platforms for maximum reach.

Best Platforms for Short-Form Videos

• TikTok, Instagram Reels, YouTube Shorts – For viral reach.
• Facebook – Great for an older demographic.

3. Customer Testimonial Videos

Why Testimonials Build Trust

Consumers are skeptical of marketing claims, but real customer stories build trust and credibility. Testimonial videos feature real people sharing how your product or service helped them achieve real results.

For example, HubSpot creates simple yet effective testimonial videos where customers discuss how the platform has saved them time, increased revenue, or improved workflows. These videos work because they feel authentic and relatable.

Best Platforms for Testimonial Videos

• LinkedIn – B2B professionals trust peer recommendations.
• Website homepage – Helps convert hesitant visitors.
• YouTube – Builds credibility when users search for solutions.

4. Interactive Brand Story Videos

The Future of Storytelling

In 2025, interactive videos are redefining brand engagement. These videos allow viewers to choose their own path, making the experience more immersive and personal.

A great example is Lego’s interactive campaigns, where users explore different storylines related to their products. This approach:

• Increases engagement – Viewers stay longer because they control the experience.
• Enhances brand connection – Makes the content feel more personal.
• Encourages repeat interactions – People return to explore different choices.

Where Interactive Videos Work Best

• Company websites – Perfect for ‘About Us’ pages to tell your brand’s story.
• YouTube – Great for reach and interactive storytelling.

5. AI-Powered Video Content  

How AI is Changing Video Content

AI is revolutionizing video content creation. For example, GetKlippie.com is an AI-powered tool that analyzes your brand, audience, and goals to generate personalized video ideas.

Why AI-Powered Content Matters

• Saves time – No more brainstorming from scratch.
• Boosts creativity – Generates unique content ideas.
• Aligns with your brand – Ensures consistency in messaging.

Best Platforms for AI-Generated Video Ideas

• Social media – AI helps create trending TikTok and Instagram video concepts.
• Business websites – For explainer videos and customer engagement.

Conclusion

Video content isn’t just an option in 2025—it’s a necessity for businesses looking to stand out. Whether you use explainer videos, short-form content, testimonials, interactive experiences, or AI-driven video ideas, success comes from choosing the right format for your audience and delivering value.

Ready to elevate your brand with video?
Schedule a call with Viral Ideas, and let’s create something amazing together!

FAQs

1. What type of video is best for brand awareness?

Short-form social media videos (TikTok, Instagram Reels, YouTube Shorts) are best for brand awareness due to their high reach and engagement.

2. How long should an explainer video be?

Ideally, 60-90 seconds. Keep it short, clear, and focused on solving a problem.

3. Are testimonial videos better than written reviews?

Yes! Video testimonials feel more genuine and build stronger trust than text reviews.

4. What’s the best way to make an interactive video?

Use platforms like YouTube’s interactive elements or tools like Wirewax to create an engaging experience.

5. How does AI help with video content?

AI tools like GetKlippie.com generate tailored video ideas based on your brand, audience, and goals—helping you stay ahead in content creation.

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