Email marketing remains one of the most effective ways to engage with your audience, and adding explainer videos to your campaigns can take your results to the next level. Videos increase open rates, click-through rates, and overall engagement, helping you communicate your message more effectively.

‍

Why Use Explainer Videos in Email Marketing?

‍

Explainer videos are ideal for email campaigns because they:

• Grab Attention: Videos stand out in crowded inboxes, making your emails more memorable.
• Simplify Complex Ideas: Videos can break down intricate concepts into digestible visuals and soundbites.
• Boost Click-Through Rates: Emails with video content can increase CTR by up to 300% according to industry studies.

‍

For businesses looking to measure the impact of explainer videos, check out How to Measure the ROI of Explainer Videos. It provides a detailed guide to evaluating video performance.

‍

Best Practices for Incorporating Videos into Emails

‍

1. Use the Word “Video” in the Subject Line

‍

Including the word “video” in your subject line can increase open rates. For example:

• “Watch How [Your Product] Solves [Customer Pain Point]”
• “Exclusive: A Quick Video That Could Change Your Business”

‍

2. Embed or Link the Video

‍

While embedding videos directly into emails can be tricky due to compatibility issues, using a thumbnail with a play button linked to a landing page is a seamless workaround.

‍

For tips on ensuring your videos are optimized for platforms like YouTube, read Optimizing Explainer Videos for YouTube and Other Search Engines.

‍

3. Keep the Video Short

‍

Emails are meant to be quick and digestible. Keep your video under 90 seconds to ensure viewers stay engaged.

‍

4. Add a Clear Call to Action

‍

Your video should include a compelling CTA that ties back to your email’s goal, such as:

• “Schedule a Demo Today”
• “Download Your Free Guide”

‍

Not sure how to craft the perfect CTA? Learn more in How to Create a Compelling Call to Action in Your Explainer Video.

‍

5. Test Across Devices

‍

Make sure your email and video display correctly on mobile, desktop, and tablet. A poorly optimized email can lead to lost engagement.

‍

Examples of Explainer Video Emails That Work

‍

1. Product Demos

‍

Send a short explainer video showcasing how your product works. Include a CTA to “Learn More” or “Try for Free.”

‍

2. Event Invitations

‍

Use a video to create excitement about an upcoming event, webinar, or launch. Add a CTA like “Register Now.”

‍

3. Tutorials

‍

Share an explainer video that teaches your audience how to use your product or service. For example, if you’re creating whiteboard animations, see Whiteboard Explainer Videos: A Step-by-Step Guide for tips on crafting simple yet effective visuals.

‍

Conclusion

‍

Explainer videos can transform your email marketing campaigns by increasing engagement, simplifying your message, and driving action. By following best practices like keeping videos short, including CTAs, and optimizing for mobile, you can ensure your emails deliver results.

‍

Ready to elevate your video marketing strategy? Schedule a call with Viral Ideas today and let’s create explainer videos that captivate your audience and drive results.